Project Brief
Tell us about your project. Pick one or more audience cohorts, fill in the brief, and submit.
Project Inputs
Here is your place to upload any important project information. The briefs, brand decks, background material, data & insights (PDF, Word, PowerPoint, Excel). Please add your relevant inputs to better sharpen the project outcome.
AI Clarification
Signal Categories
Select which signal types you'd like the system to explore for this brief.
Signal Retrieval
Two-stage retrieval per signal type: shortlist from candidates, then deep-rank the top insights.
So What?
The strategic bridge — distil the signals into the guiding principles that steer platform development: what to hold dear, the key insights, the shifts & new codes, the mandatories, and what to avoid.
Signals → Innovation Platforms
Clustering related signals and building named innovation platforms.
Review platforms
Kill, fold or optimise before moving into concepts — e.g. "kill platform 2", "fold the first two together, they're the same shift", "make the last one less product-led".
Concepts
Starts with 15 distinct concepts generated off the Innovation Platforms — each written the Team Outrageous way, grounded in the brand's world and your project inputs. Then curate in plain English: drop, combine, or push concepts further until the set is right.
Adjust
Free text — e.g. "drop Bucket Karaoke", "combine the two collectable ones", "push the drop mechanic further", "all a bit safe, more chaos". The set can shrink — dropping and merging is part of the curation.